The app described is a digital wellbeing tool designed for iOS that helps in blocking selected social media applications until users complete a physical exercise. It operates using Apple's Screen Time API and monetizes through a subscription model, priced at $9.99 per month or $39.99 annually, with a 3-day free trial. The app is under the Apple Small Business Program, which applies a reduced commission rate of 15% instead of the standard 30%, thereby enhancing profit margins.
The app's growth has been entirely organic, driven by App Store Optimization (ASO), achieving over 120 downloads per day solely from App Store searches without any paid marketing, social media campaigns, or influencer partnerships. The user base consists mainly of individuals seeking to curb their social media usage, which implies a high-intent audience.
A significant opportunity exists in optimizing the onboarding process, as only 45–60% of users encounter the paywall, presenting an area ripe for improvement. To date, no paid acquisition strategies have been tested, and the app has no presence on social platforms such as TikTok and Instagram, unlike competitors who successfully leverage these channels for growth.
Operational demands are minimal, averaging 3–5 hours weekly, focused on maintenance tasks such as iOS updates, App Store management, and customer support. The app was developed by a two-person team and launched in February, sustaining its user growth and revenue through its ASO strategy. It is proposed for sale, including full source code, App Store assets, design materials, and a 30-day handover support period. Opportunities for expansion include Android development, diverse exercise options, and introducing social engagement features.