A UK-based Amazon FBA portfolio, established in 2019, is up for sale as an asset acquisition/turnaround opportunity. It includes various registered brands in fitness, sports, combat sports, and pet accessories. The business reported a reconstructed net revenue of £60,402 and a standalone profit of £2,181 over the last year, with gross sales reaching £75,241, down from nearly £138,000 in the previous year. This decline is attributed to a shift in management focus toward a separate, rapidly growing ecommerce venture, resulting in minimal active management of the Amazon portfolio. The operation requires low owner involvement, suggesting significant potential for growth under a dedicated operator.
The portfolio is equipped with multiple UK trademarks, Amazon Brand Registry, Brand Stores, and an associated Shopify website, which has not been actively promoted. Supply relationships and inventory, valued separately, can be transferred to the buyer. The sale does not include the Amazon Seller Central account; purchasers will need their own accounts.
For a turnaround, the business offers several opportunities such as optimizing Amazon PPC, updating keyword targeting, reviving strong product listings, expanding product ranges, and leveraging the Shopify channel. There's potential for a new owner to rehabilitate underperforming listings through improved strategies. The asking price for the business assets is £14,950, with inventory to be valued separately. The past success and established infrastructure suggest that the brands could offer considerable value under focused management. The current owner’s involvement will be minimal post-sale, offering support for the asset transfer.