The offering includes a digital asset comprising a custom-built website, its associated name, logo, business email, marketplace presence, and various functionalities. The website, recently updated to the latest stable release of PHP (version 4.3), generates an annual revenue of $15,600 and serves as a qualifier through an external platform to acquire business. The website's content, including images, can be modified through an online backend. It features a database designed to provide information on various health topics and facilitate subscriptions to training content or other services that the buyer may want to market. The site recently received optimizations for loading speed and is now rated 93/100 for content and loading times. Developed over 18 months, it is versatile and customizable to support various private practices or service-based businesses.
Operationally, the website supports consulting and clinical services, adaptable to fit the buyer's practice and activities. The client base is predominantly built through word-of-mouth, primarily servicing domestic customers in South Australia as part of Employee Assistance Programs and direct clinical services via the website and an additional external platform with a quarterly fee. Financially, the website's annual income is minimally estimated at $15,600. Business referrals are primarily obtained through existing channels, negating the need for online advertisements, though the site is poised for such opportunities. Notably, while the core clientele will not transfer with the sale, the website provides a robust platform for future digital marketing initiatives, such as Google Ads, to enhance traffic and engagement. The business, known for its psychological and consulting services since 1992, is well-regarded in the South Australian region.