The offering includes two prominent websites focused on historic homes, sold as a bundle: a content and community hub and a transactional platform. These sites, accompanied by significant Facebook groups with a combined 2.56 million members, form the largest social media community for old-home enthusiasts. Neither site currently earns revenue, thus representing an opportunity for a buyer interested in harnessing the existing audience and infrastructure of a niche media property.
The content hub website aligns its online presence with its 2.3 million-member Facebook group, serving as the primary destination for historic home enthusiasts. This platform is set up for future content expansion and audience capture. Its accompanying community self-manages and demands minimal oversight.
The transactional platform is dedicated to facilitating the buying and selling of old homes, drawing from a Facebook group with 262,000 engaged members. The natural synergy of the platform, domain, and community offers a robust foundation for a property listings business.
This sale targets buyers interested in monetizing established online communities. Revenue potential exists through various channels like a paid listings service, display advertising, lead generation, email newsletters, sponsored content, and digital products. Ideal buyers include real estate media companies, digital entrepreneurs familiar with Facebook communities, real estate tech firms, home renovation brands, niche-focused real estate brokerages, and historic preservation organizations.
The sale encompasses all associated domains, websites, social media access, and brand assets, with the seller offering transition support. Both websites must be purchased together, without individual sales, and the preferred payment method is through Flippa escrow.