Marketing Agency
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About the business
9-year-old bootstrapped digital marketing agency offering full-service solutions for ecommerce & lead generation businesses. We’ve grown revenue 34% YoY and set up very solid foundations for further expansion with AI-driven processes, new in-house services & lead gen strategies.
Business model
Over 95% of revenue comes from repeat business on monthly retainers. We have multiple clients with 7+ years of history and long-term relationships. Clients from all over the world work with us because of our highly technical expertise and personalized approach to digital marketing solutions, as we work as an extension of the companies we work with.
Our revenue is well diversified across performance marketing, organic social media, in-house UGC video creation, inbound email marketing, outbound email marketing, SEO, consulting & more.
Margins are high at 49% because we typically upsell our clients to more than one service - continuing this trend with new offerings is a key growth strategy. We work with other agencies on a partnership basis, and have experience with multiple US, UK, Australia, and European Union partnerships.
We developed an in-house sales team with an effective and reliable new client pipeline, which has been rapidly growing.
Operations
Our operations are very AI- and process-driven. The AI implementation has been ongoing in the last 12 months, so we anticipate it might bring on profitability growth as efficiency increases.
Me and my co-owner are hands-off, spending around 10 hours a week across high-level management, new client calls, and emails.
For the amount of services we offer in-house, we’re a very lean team currently at 10 team members.
Several team members have been with us 4+ years, and are highly motivated to stay with the new owner.
We have a solid network of contractors that help us on a project basis with SEO, video production, modelling, account work & more. This flexibility is another reason our margins are strong.
Growth opportunities
The company presents many growth opportunities, namely an increase in AI-processes, growth of recently added new in-house services, new enterprise clients, increased internal marketing efforts, and international expansion.
If you’re looking for a well-functioning and growing digital marketing agency, this is a great fit, ready to bring you profit from day one. It’s a great fit for other international agencies, looking to add new team members and services to their portfolio.
Let us know your questions, and let’s discuss your new business opportunity together!