A UK-based beauty and personal care brand, launched in 2018, specializes in selling 100% natural cotton wool pads through Amazon’s FBA infrastructure. Over the past 24 months, the business generated £108,479 in sales, shipping 11,339 units. The trailing twelve-month revenue stood at £47,099 from 5,658 units, with an approximate net profit of £6,650. The brand’s standout product boasts a 4.4-star rating from over 425 reviews, offering a significant advantage over potential new competitors. The business benefits from trademark transfer and Amazon Brand Registry access, facilitating enhanced content and marketing opportunities.
Currently, a single SKU—a 300-count pack priced at £7.49—accounts for all revenue, with a 36% profit margin per unit. A secondary SKU, a 600-count pack, is set for relaunch pending restocking. Notably, 52% of trailing revenue was generated organically without advertising, showcasing strong product-market fit. The advertising account, with a 4.33 ROAS, will transfer with the business, alongside historical ad data.
Operating the business demands less than 5 hours weekly, without any staff, contracts, or agencies. The customer base primarily comprises UK women using the product for makeup removal and skincare. Despite a past two-month stockout, sales rebounded, indicating demand resilience. Opportunities for growth include restocking SKUs, leveraging advertising, expanding to EU markets, and launching subscription models. The inclusion of a dormant but branded Shopify store offers additional avenues for expansion with minimal initial development required.