A specialized online boutique focused on accessories for water sports, both for individuals and professionals, established in 2004, is available for sale. The brand holds a significant reputation in its field with a strong SEO presence and a well-qualified customer base. The business experiences its peak sales during the summer months, from March/April to September, making the off-season an ideal time for transition. Operating on the Prestashop CMS, the site uses .com and .fr domains, and relies entirely on organic traffic as there has been no advertising or marketing communication since November 2024. With a mailing list of 22,000 contacts and a Facebook following of 4,000, the business also sources its products from French and European suppliers. Despite current inactivity, it has a trademark and Amazon stores in six countries.
Originally purchased in June 2025 for a shift to 100% drop shipping, the current owner did not get the opportunity to re-launch this initiative as intended, leading to a minimal hands-on approach. The website has primarily functioned on autopilot, resulting in a reduced revenue figure of 35K€ and a net profit of 13K€ from June 2025 to June 2026, compared to the previous owner's higher figures when stock was maintained. The business shows untapped potential, especially with opportunities like reactivating Amazon stores, reviving email marketing with the existing 22K contacts, implementing active SEO strategies, and perhaps managing stock for higher margins. The sale includes the entire digital setup — the website, domains, client base, and social media accounts — with potential transitional support offered. This opportunity is ideal for a nautical products enthusiast, an e-commerce entrepreneur, or a logistics-capable professional. Further details are available upon request.