A spiritual wellness brand, founded in Sedona, Arizona, offers smoke-free smudge sprays and soy candles, resembling traditional smudging sans fire or ash. Originally launched nearly a decade ago, it boasts 12 SKUs, leveraging a proprietary essential oil formula, distinct from its manufacturing partnership. Revenue is primarily driven by Amazon FBA, accounting for 95%, with the remainder from a Shopify storefront and pending TikTok Shop. Recent financials indicate $608,143 in TTM revenue and $159,474 in TTM SDE with a 26.2% SDE margin. The brand endured a revenue dip due to stockouts but began recovery post-May 2026, spurred by inventory re-stocking and restructuring PPC.
Customers are spiritual and wellness enthusiasts, drawn to the Sedona origin story, distinguishing the brand from its generic competition. The Amazon channel forms the core sales platform, with Shopify as a secondary channel. Pending TikTok Shop offers untapped potential in social commerce. Financial records outline $608,143 in TTM revenue, with historical annual revenue stability disrupted temporarily by stockouts. The business is exploring overseas manufacturing to reduce costs, thus enhancing margins and cash flow.
Operations require minimal owner involvement (6-8 weekly hours), with inventory and PPC managed by contractors. Assets for sale include a domain, Shopify site, email list, wholesale accounts, Amazon history, and finished-goods inventory valued at $76,841. Growth strategies focus on PPC optimization, rebuilding subscription bases, launching TikTok Shop, expanding Shopify and wholesale channels, reducing COGS, and expanding product SKUs, all aimed at diversifying revenue streams and improving profitability.