Keto gummies brand that did $15M at peak: $901K revenue, $98K SDE, exclusive formula, 887 subscriptions, founder-free team and an untouched DTC channel.
A nine-year-old brand specializing in keto snacks and supplements is up for sale, advertised as financially profitable with its core business intact. At its peak in 2021, the brand achieved sales of $15 million. In the latest fiscal year ending June 2026, the brand generated $900,767 in revenue and a Seller's Discretionary Earnings (SDE) of $98,092, with a gross margin improvement to 37.1%. It offers a noted product line, including a franchise of keto gummies, which boasts over 17,000 Amazon reviews with a high star rating, and holds exclusive rights with its gummy manufacturer. Operations are centered around the Amazon US platform, accounting for 85% of revenue, operating on Fulfillment by Amazon (FBA) without the need for extensive warehousing logistics.
The current structure functions autonomously, with a specialist agency, part-time contractor, and external bookkeeper willing to continue post-sale. Growth opportunities exist in reviving the brand’s website and email marketing strategies, expanding into new marketplaces, and reintroducing previously successful products. The brand boasts an extensive consumer base, with a strong subscriber retention rate and noticeable reorder percentage. Founders have moved abroad, facilitating the sale of the brand, which includes its various intangible assets such as rights, domains, and supplier contacts.
The prospective purchase price is set at $235,420 plus inventory cost, with additional dormant assets and strategic infrastructure available for a new owner. Potential buyers must sign a Non-Disclosure Agreement (NDA) to access detailed sales data and brand information.
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