A Dutch personal-care brand specializes in minimalist formulations and aims to provide products with short, carefully chosen ingredient lists. A standout product is its Eucalyptus & Jojoba Oil Shampoo, featuring just nine ingredients and free from sulphates, silicones, parabens, PEGs, and added perfume. The brand has solidified its presence on Amazon Germany, with established listings, customer reviews, and a clear visual identity that differentiates it from generic private-label products. The brand is available for acquisition, and the sale could include the brand, trademark, intellectual property, website, domain, and Amazon assets, if transferable. Puurest operates primarily via Amazon Germany using the fulfillment service. Products are manufactured externally in Bulgaria and delivered to Amazon, which handles storage and customer fulfilment. The business is lean, not requiring employees or proprietary manufacturing equipment, with operations managed by its founder. The customer base, mainly in Germany, appreciates the short ingredient lists devoid of common undesirable additives. The product has garnered positive reviews and repeat purchases across other European Amazon markets. Additionally, a Shopify store contributes to annual sales, albeit limited. Future prospects include enhancing Amazon listings, expanding the product range, and broadening market presence through direct-to-consumer and retail channels. The founder is divesting due to a shift in focus towards other ventures, seeking a strategic sale rather than addressing business issues. A structured transition will be offered to support the new owner in ongoing operations.