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Trademarked Amazon FBA pet brand, small dog niche. Brand Registry, Amazon's Choice. Strong Q4 performance.
Asking Price (Classified)
USD $88,000
USD $69,000
Reduced 22%
Excludes USD $20,483 of inventory
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The document highlights the essential attributes and operational details of an Amazon FBA business specializing in pet accessories for small dogs. The brand, established for 1 year and 8 months, boasts a trademark and the Amazon Brand Registry, with a featured "Amazon's Choice" badge. Its primary product, a mini ball line, has accumulated 220 reviews and offers potential growth through expanded pack sizes and subscription models. Inventory valued at approximately $80,000 is included, converting to cash as sales progress.
Operations are conducted entirely via Amazon FBA, focusing on three product lines: a 12-pack mini tennis ball, an automatic ball launcher, and a portable dog water bottle. Sales are managed through Amazon Seller Central without any external website. The business requires minimal weekly management, mainly monitoring PPC and coordinating reorders for the mini ball line.
Customers comprise domestic Amazon marketplace buyers in the small dog accessories niche, with sales driven by organic search and Amazon PPC advertising. Evidence of repeat purchases supports expansion plans.
Financial performance is calculated as Amazon net disbursements minus PPC ad spend, with a notable net profit of $21,537 in December 2025 due to Q4 demand, or $12,407 after including COGS and freight. Some months reflect lower profits due to aggressive PPC growth strategies. The asking price is set at 2.78 times the trailing annual profit, aligning with industry norms. The water bottle line's continued sale is supported by authorized licensing for specific color variations, with documentation available for review.