The subscription-based trading journal, known here as "TradeSave+", operates within the retail trading and proprietary firm market, setting itself apart with a comprehensive macro and fundamentals analytics suite. This suite includes an 8-currency fundamentals scorecard, economic calendar, COT positioning, seasonality, and risk sentiment analytics, making it more advanced than competitors, which typically only provide trade logs. The platform includes a backtesting feature utilizing historical data, chart drawings, and trade replay capabilities.
TradeSave+ generates revenue through monthly recurring subscriptions via Stripe, with a tiered pricing structure offering journal-only and journal-plus-fundamentals options. The acquisition of users relies on organic channels such as social media, Discord, and referrals, without any paid advertising, resulting in effectively zero customer acquisition costs. The platform employs a modern architecture with automated data sources and minimal operational input required from the owner.
The primary user base includes retail traders and prop-firm challengers, mainly in English-speaking regions. The customer lifecycle has high churn rates due to the inherently transient nature of trading. However, pairing the service with a VIP group could reduce churn and create strong demand.
Financially, TradeSave+ experienced a peak in monthly recurring revenue, though it has since declined due to founder focus shifting to exams. The average revenue per user hovers around £25/month, with pricing flexibility.
The founder is selling the business to focus on a new venture and believes that with dedicated effort in retention and growth, the business could expand significantly. The sale includes code, brand assets, a follower database, and related setups.