A well-established e-commerce business specializing in women's fashion has over 13 years of operational history, and has accrued more than $1.59 million in lifetime sales through 25,000+ orders. Since its inception in 2013, the company has handled over 23,000 fulfilled orders with an average order value of $63.40, reaching peak annual revenue of $334,369 in 2021. Historical sales have shown significant fluctuations, strongly linked to advertising efforts, with peak performance in actively managed years. The business boasts a comprehensive customer database of more than 12,000 registered individuals, with a noteworthy 91.4% shipped order rate and a return rate of 11.77%.
In terms of online traffic, the business has attracted over 310,000 unique users and observed more than 920,000 page views since 2015, with mobile sessions comprising 75% of the traffic. Top sources of traffic include Google paid ads and organic search, alongside referrals from platforms like Facebook and Pinterest.
The online store offers a wide range of products from dresses to swimwear, supported by a formidable product catalog and a range of technologies including customized e-commerce solutions, payment integrations, and analytics frameworks. For prospective buyers, essential assets such as the domain, source code, customer database, and inventory worth approximately $35,955 are included in the sale.
This opportunity is particularly appealing to e-commerce operators or developers aiming to jumpstart business growth by leveraging the platform's existing infrastructure and customer engagement strategies. Additionally, the potential exists to revitalize the brand through renewed marketing and conversion optimization strategies.
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DressMePlus.com Fashion and Clothing e-Commerce Store
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