A jewelry accessories brand, founded in 2023, targets Gen Z and young women with a unique identity. Operating since April 2024, it has a physical retail store and a Shopify e-commerce platform since June 2025. This established brand offers over 500 active SKUs across nine collections, aiming for accessible luxury with price points mainly between $20 to $50, maintaining gross margins over 65%. With more than 1,500 customers and a growing repeat purchase rate of 25%, the brand's physical store is a popular gifting destination. The early-stage e-commerce presence shows promise, having achieved a return on ad spend (ROAS) between 2.0x and 2.9x with minimal advertising investment.
The brand is suitable for gifting occasions, tourist areas, resort towns, festivals, and mall kiosks, with two documented store formats: a boutique and a compact mall kiosk. The sale includes all brand assets, intellectual property, Shopify store, product catalog, brand identity, social media accounts, customer database, and ongoing franchise talks with a Dubai-based company.
Currently, the business is not net-profitable, primarily due to high operational costs in a challenging economic climate. However, the model shows strong potential in more vibrant markets. The estimated replacement cost exceeds $175,000, making it appealing for retail groups, entrepreneurs, or e-commerce operators seeking an established brand. The current owner is selling due to market limitations and other commitments, offering post-sale support, including training and guidance for the new owner.