A hybrid startup operating in the mental health sector combines specialized agency services, Software as a Service (SaaS), and Artificial Intelligence (AI) to provide innovative solutions. The company has commercially validated its brand, impacting over 50 clinics and professionals across Spain and international markets. Their proprietary product, a clinical management platform called Zicofy CRM, leverages automation and AI. The company offers a recurring service unit focused on patient acquisition, automation, digitalization, and AI research projects. The commercial operations are structured within HubSpot, including pipeline management, reporting, customer success, and automation. An active network of subcontractors and external specialists supports scalability without needing a large fixed team.
The business has secured backing from private investors, accelerators, and strategic alliances with renowned organizations, providing robust growth opportunities in Spain, Latin America, and other vertical health markets. Zicofy generates revenue through recurring CRM licenses and specialized consultancy services for patient acquisition, technology implementation, and process optimization. The founder currently dedicates 15-25 hours weekly, influenced by commercial volume and active projects.
Zicofy engages with independent psychologists, private clinics, therapeutic centers, and universities, mainly in Spain and Latin America, and secures clients through outbound sales, strategic networking, partnerships, and referrals. The company has transitioned from a B2C to a more scalable and profitable B2B model, achieving recurring revenue and a strong commercial base.
In 2024, it secured private investment, valuing the business at €1.3M. The business model blends recurring software and high-ticket services revenues, offering clear growth margins through commercial scaling, pricing strategies, service productization, and international expansion. The sale includes the Zicofy brand, associated technology, and key strategic relationships.