An anonymous e-commerce brand is a profitable, eco-friendly business primarily known for its wooden sunglasses and accessories. The brand has a distinct identity and benefits from a loyal customer base, alongside a high-margin product line. At its peak, the business achieved an annual revenue of over $136K with margins exceeding 50%. Recently, the business generated approximately $8,000 in revenue with minimal effort and no advertising, suggesting a strong potential for revitalization. Key attributes of the business include a European customer base, with nearly all sales driven by repeat customers interested in sustainable fashion. It features robust marketing assets, such as over 60,000 Facebook followers, 15,000 Instagram followers, and 4,000 email subscribers. Operations are streamlined through Shopify and outsourced production, requiring minimal daily oversight. The brand can leverage several growth opportunities, such as international expansion into untapped markets like the U.S., relaunching paid advertising, optimizing conversion and retention, and adopting AI automation for customer service and marketing. These efforts could transform the business into a passive asset. Current management is minimal due to the owner's focus on another venture. Consequently, the business requires addressing negative reviews, improving customer communication, optimizing inventory, and restarting advertising campaigns. Ideal buyers would be those skilled in e-commerce, familiar with Shopify and paid advertising, and capable of committing minimal but focused daily time. The deal structure is flexible, with the seller open to financing options and providing transition support.