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Business Overview

This is a premium Australian eCommerce marketplace specializing in high-end lifestyle, home, and custom products sourced from local manufacturers. Founded in 2021, the business has grown into a profitable and scalable online store with a catalog of 2,500+ products ranging from $78 to $10,000 per item. It operates on a dropshipping model, generating strong revenue without holding inventory.

The business connects Australian manufacturers who lack strong online distribution with customers seeking high-quality products for home, lifestyle, and corporate gifting. With a high average order value and lean operating structure, it represents a compelling acquisition for a buyer looking to scale a premium eCommerce brand.

Key Performance Metrics

Average Order Value: $800+ Repeat Customer Rate: ~11% Refunds: Zero in the trailing period Chargebacks: Zero in the trailing period

Operations

The business runs on a fully dropshipping model. Suppliers ship directly to customers, eliminating inventory holding and reducing working capital requirements. Day-to-day tasks include order processing, supplier coordination, shipping quotes for custom orders, customer service, and marketing oversight. The current owner manages the business alongside other ventures and spends approximately 15 to 20 hours per week on operations, with up to 30 hours during peak periods.

Key Financial Highlights (Trailing 12 Months)

Revenue: $745,175 Gross Profit: $273,702 Gross Profit Margin: 36.7% EBITDA: $90,451 EBITDA Margin: 12.1% Net Profit: $62,066 Net Profit Margin: 8.3%

Revenue Breakdown

The business generates revenue across three channels:

B2C: 858 orders generating $502,202 B2B / Corporate: 93 orders generating $161,662 Custom Products: 115 orders generating $166,662

This mix of consumer and corporate sales provides diversified, high-ticket revenue streams.

Product Offering

The catalog covers 2,500+ premium lifestyle and home products. Many suppliers lack a direct-to-consumer online presence, positioning the business as a key distribution partner. This gives customers access to unique, high-quality items while allowing the business to expand its offering without holding stock.

Marketing

Customer acquisition is driven primarily through Google Ads, managed by a specialist freelancer. The structure is lean, with a management fee of approximately $450 per month and ad spend typically between $3,000 and $4,000 per month. This channel has proven effective and can be scaled by increasing budget or expanding into additional platforms.

Competitive Advantage

The business operates in the premium lifestyle and home entertainment category, differentiated from competitors by a higher-end product selection and customization options that appeal to both individual buyers and corporate clients. The positioning attracts higher-value customers and supports a strong average order value.

Growth Opportunities

Expand the supplier network by onboarding additional Australian manufacturers without strong eCommerce presence. Scale paid marketing by increasing Google Ads spend or adding new channels. Grow the corporate gifting channel through targeted B2B outreach. Expand internationally beyond the current Australian and New Zealand customer base.

Assets Included

Domain and complete eCommerce website Supplier relationships across Australia Product catalog of 2,500+ SKUs Google Ads account and marketing data Customer database Brand assets and creative materials

Why Acquire

High average order value with strong gross margins Profitable business generating $90K+ in annual EBITDA Dropshipping model with minimal inventory risk and overhead Diversified B2C and B2B revenue streams Established supplier network Clear and actionable growth levers

Reason for Sale

The founder is currently managing multiple businesses and is looking to transition the business to an owner who can dedicate full focus to scaling it further.