A niche e-commerce brand specializes in N2O filtration and pressure regulation products tailored for culinary uses. The company boasts an 83.3% gross margin, with an average selling price of $101 per unit and a cost of goods sold (COGS) at $19 per unit. Revenue distribution includes 81% from Shopify, 14% from Amazon, and 5% from shipping income. Inventory includes 400 units valued at $33,700 in retail terms, which covers nearly half of the business's asking price. Over 1,900 verified customer emails present untapped potential for repeat purchases. Google organic search drives 26% of Shopify's revenue, enhancing profitability without ad expenses. The product line features six proprietary SKUs, including a flagship bundle, filters, regulators, and deluxe models, with certain SKUs boasting higher margins and zero return rates.
Operations demand 5-8 hours weekly for order fulfillment, customer service, and maintenance. Fulfillment is outsourced, with the Shopify and Amazon platforms requiring minimal oversight. Low customer service volume is noted, with a return rate of 1.5%. Financially, the business reports $78,969 revenue over 14 months, with an annualized Seller's Discretionary Earnings (SDE) of $43,307. Seasonal peaks occur between April and July. The business is poised for growth through Amazon listing optimization, email marketing, SEO expansion, community engagement via Reddit, and bundling strategies.
The sale includes existing inventory, fully operational Shopify and Amazon accounts, a comprehensive customer email list, entrenched Google SEO standings, supplier relationships, IP rights, established brand and financial history, and a month of transitional support from the current owners. The sale is due to the owners seeking new business endeavors, providing an opportunity for a dedicated buyer to capitalize on the business's potential and upcoming peak season.