The company discussed is a digital wellness platform that offers subscription-based yoga, fitness, pilates, and mindfulness programs. Founded in 2013, it operates in Finland and the UK, delivering live and on-demand video classes. With an annual revenue of approximately €474k, it caters to over 11,000 paying customers and partners with several corporate wellness firms. The business employs a lean team of three and is poised for sale, targeting a complete acquisition by June 2026.
The platform distinguishes itself through human-led, instructor-guided classes available worldwide through a cloud-based infrastructure. Key revenue models include B2C subscriptions and B2B content distribution partnerships. Despite a slight revenue decline due to limited marketing investments, the company maintains strong financial metrics, with notable customer retention rates and a favorable LTV:CAC ratio.
Marketing primarily leverages content and email strategies, partnerships, and word-of-mouth, while paid advertising remains minimal. Growth opportunities lie in expanding marketing efforts, corporate partnerships, international markets, and optimizing pricing strategies.
As the company navigates through a Finnish government-backed financing program and a formal debt restructuring process, it operates seamlessly without impacting customer relationships. The sale includes all operational assets, and the ideal buyer profile encompasses digital wellness platforms, fitness apps, and corporate wellness providers. The current team is willing to remain post-sale to ensure a smooth transition, aiming for a larger-scale expansion under new ownership capable of delivering greater marketing resources and distribution abilities.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More