Business Overview

This is an established Australian women's fashion label founded in 2013, selling primarily direct-to-consumer through its own online store. Over 13 years of trading, the brand has built a distinct 70s-inspired, vintage-influenced identity and an audience of over 130,000 across social platforms.

The label is designer-led with an in-house designed range of approx. 800 SKUs, manufactured through three established overseas suppliers. A smaller wholesale channel runs alongside the DTC business, including a drop-ship arrangement with a major Australian online retailer.

Key Performance Metrics

Repeat Customer Rate: 16.4% Return Rate: 16% SKU Count: approx. 800 Social Following: over 130,000 Email Subscribers: 10,000 Customer Concentration: no single customer above 10% of revenue

Operations

The owner works approx. 2 hours per day, approx. 10 hours per week, covering design, production oversight, creative direction and content. One employee handles fulfillment and customer service from a leased warehouse on a month-to-month lease. Customer service volume runs at approx. 5 to 10 emails per day.

Shipping runs 1 to 5 days domestically and 5 to 10 days to the United States.

Markets

Australia: approx. 70% to 75% United States: approx. 25% to 30%

Product Offering

Designer-led women's fashion with a vintage-influenced, 70s-inspired aesthetic. Approx. 800 SKUs across collections, anchored by a proven core range that is restocked continuously based on sell-through. Production lead times run 30 to 40 days per supplier, with one supplier relationship of approx. 8 years.

Marketing

Paid acquisition is 100% Meta, run profitably by a specialist agency on a two-year relationship. The owner creates content, the agency runs campaigns. Email goes out weekly to bi-weekly to a 10,000-subscriber list and is currently underused. Organic social carries a following of over 130,000.

Competitive Advantage

A 13-year-old brand with a consistent aesthetic that has not chased trends. The core range has been selling for years, which makes demand predictable and restocking low-risk. The brand has been recognised through publication features, a capsule collaboration with a major French retail chain, and styling work with artists and media personalities.

Growth Opportunities

Scaling paid media beyond current levels Diversifying acquisition into search, TikTok, influencer and SEO Monetizing the email list properly Deeper penetration of the United States market Increasing content and shoot frequency Selective wholesale expansion Outsourcing creative production to lift the founder-time ceiling

Assets Included

Domain and complete website Supplier relationships Product catalog and designs Marketing accounts and data Customer database and email list Brand assets and creative materials

Why Acquire

A 13-year-old designer-led brand with a 16.4% repeat customer rate, an audience of over 130,000 built without paid follower acquisition, a proven core product range, and profitable paid media on a single channel with obvious room to diversify. Owner involvement is approx. 10 hours per week.

Reason for Sale

The owner is prioritising family and lifestyle balance, and is open to remaining involved in a creative capacity post-sale.