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Established Automotive DTC Brand | ANZ Market | Multi-Million Revenue
This is an established direct-to-consumer automotive accessories brand operating across Australia and New Zealand, focused on premium, custom-fit neoprene seat covers, car mats, and sunshades.
Founded in 2016 and repositioned in 2022, the business now operates at a multi-million-dollar annual revenue level with consistent year-on-year growth. Sales are driven through Shopify, supported by profitable paid advertising and strong brand recognition in a defensible niche.
Key Highlights
Multi-million-dollar annual revenue
20,000+ customers served
70–75% Australia, 25–30% New Zealand
Lean, systemised operation with low owner involvement
Long-term supplier relationships (since 2016)
Inventory-led, predictable demand model
Small wholesale channel already in place
Operations are structured with documented SOPs, external partners, and a dedicated warehouse. Marketing is primarily Google-led paid traffic with clear upside in email, lifecycle marketing, creative expansion, and wholesale growth.
The business is being offered as the owners are focused on other ventures. It is suited for an operator or strategic buyer looking to scale an established automotive brand in the ANZ market.