An e-commerce business specializing in eco-friendly cleaning solutions is up for sale. The brand has carved a niche in the cleaning market by addressing common household issues like streaks and water marks with its flagship product, a premium drying and cleaning cloth that works without chemicals. With a substantial customer base and strong repeat purchase behavior, the brand operates successfully on its primary sales channel, a direct-to-consumer platform, and secondary channels, including major online marketplaces in the UK and Australia. The business boasts ~102,000 lifetime customers and ~117,000 orders, highlighting its market viability. Its operations are streamlined, with outsourced fulfillment and a fixed-cost team, allowing minimal daily involvement from the founder. Marketing is largely internal and supported by freelancers on fixed retainers. Financially, the business has generated approximately £2.2M in revenue over the past year, with profitability supported by healthy margins. The business also shows potential for growth through expanding into new markets and introducing additional product SKUs. The founder is open to a partial or full exit, viewing this opportunity as a chance to reallocate resources to new ventures. The sale includes various assets such as the domain, customer lists, manufacturing relationships, and brand assets. The business offers a stable investment in a sector with consistent demand and is positioned for growth with minimal risk for new owners.