The wellness drink brand, focused on an antioxidant-rich Filipino root, has swiftly emerged as a leading direct-to-consumer (DTC) ube latte company in the United States. The brand is gaining traction with increasing repeat purchases and significant potential in B2B markets, including coffee shops and cafes, as well as on platforms like Amazon US. With an existing US and China warehouse infrastructure, there are vast opportunities for international expansion. Nearly all operations are automated, and the brand is equipped with a comprehensive library of photos, videos, and advertisements, poised for scaling efforts. Notably, the product is visually appealing, lending itself well to viral marketing and solid brand equity. It holds certifications such as USDA Organic and Gluten-Free. The business is straightforward to manage, with customer support overseen by a remote team and automated fulfillment processes. Advertising requires minimal weekly attention, focusing on creative strategies. Production is reliable with a vetted manufacturer ensuring quality and quick turnaround times. The brand's primary demographic includes women over 40 who are inclined towards wellness practices and functional beverages. Current traffic is primarily driven by Meta Ads, with untapped opportunities in SEO, TikTok, and influencer avenues. Email marketing is effective, contributing to steady secondary revenue, and B2B interest is robust, with recurring coffee shop orders. Financially, the brand experiences seasonal trends akin to matcha products, with expectations for performance escalation in warmer months. Enhanced B2B development and refined marketing could significantly enhance net profit. The brand's assets include creative materials, advertising accounts, and established domains and warehouses in the US and China. There's considerable potential for growth, particularly with increasing Google Trends and inbound B2B interest, despite limited current focus due to priorities in another venture.