SELLER GUIDE
Ecommerce Store
Ecommerce Store | Health and Beauty
Ecommerce Health and Beauty
USD $106,075
USD $71,120
Reduced 33%
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Business Overview
This is an established Australian eCommerce business and the leading digital authority in a highly specialised health and wellness niche, built over 14 years. The business combines physical product sales, a private label brand, exclusive supplier agreements, and a library of educational content that drives strong organic traffic and category trust. It operates across Shopify, Amazon, and B2B channels including retail and pharmacy partnerships.
Key Highlights
- Approx. AUD $400,000 in annual revenue across eCommerce, Amazon, and B2B
- Avg order value of approx. $90, up 11% year-on-year
- Repeat purchase rate of approx. 15%, with new customer orders growing 12% year-on-year
- Approx. 73,000 website sessions per month, peak reaching 92,000 during seasonal demand
- 31,000+ email subscribers with automation flows in place
- Google Ads ROAS typically between 3 and 4 on non-testing campaigns
- Exclusive commercial agreements with key product suppliers providing a strong competitive moat
- Revenue split approx. 75% Australia and 25% international, with US logistics already in place
- Founder involvement of approx. 5 hours per week
Reason for Sale
The founder has built the business into the category leader over more than a decade and is looking for a buyer with the resources and networks to take it into its next stage of growth.
Ecommerce Health and Beauty
USD $106,075
USD $71,120
Reduced 33%
Vetted + Data Verified Listing
This quality listing has been vetted by the Flippa team or the broker to ensure accuracy of the information provided.
Our vetting team has reviewed this listing and verified:
- Revenue
- Primary Expenses
- Traffic
The seller has also connected the following data integrations:
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Amazon Seller
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Google Analytics
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Shopify
Payment Methods
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