This listing details a profitable eCommerce business in the outdoor and fishing niche, operating on Shopify and Amazon. The brand is known for its specialty fishing products and holds a strong reputation with high customer satisfaction. It is trademark-protected and registered on Amazon's Brand Registry. The business generates revenue through direct sales on Shopify, Amazon, and a small portion on eBay, producing $186,653 in revenue and $57,048 in net profit over the past year, with a 31% net margin. Its operations are low-maintenance, requiring 5-7 hours of owner involvement weekly, with a US-based contractor handling most assembly tasks. Inventory is sourced from domestic and international suppliers, with a current stock valued at around $54,000. The owner's decision to sell is motivated by a desire to streamline their workload and reallocate time to family priorities. The primary customer acquisition strategy is organic word of mouth, supported by content from dedicated unpaid brand ambassadors. Additional growth opportunities include exploiting paid search ads, product line expansion, and retail outreach. The business offers increased profit potential through possible cost reduction strategies, such as transitioning to overseas manufacturing or in-house assembly. The sale includes digital assets like a domain, Shopify store, Amazon Brand Registry, social media accounts, a customer list, and more. Founded in 2018 and acquired by the current owner in 2024, the business is positioned as a lucrative investment opportunity, appealing to various buyer profiles, including existing eCommerce operators and part-time owner-operators seeking a high-margin, low-labor business.