An online store specializing in photo-to-funny coloring books has generated approximately $9.5k in revenue over the past four months through a single Facebook ad campaign targeting a specific country. The store is valued at $30,000 based on its recent performance and potential for expansion. The owners emphasize the business's operational simplicity, which requires minimal weekly input, and highlight its healthy profit margins, which stood at around 40% in September. The customer process involves uploading photos to create personalized coloring books, with the user interface designed for ease of use. The offering is characterized by its distinctive branding, including a penguin theme and templates, and has proven to be emotionally engaging for customers, particularly in gifting contexts.
The business model incorporates digital and print-on-demand (POD) versions, with payments facilitated via an online platform. Operations include various standard operating procedures (SOPs) to streamline production and fulfillment, with the potential for automation using no-code tools, enabling efficient scaling. Assets included in the sale comprise the domain, storefront, branding materials, and marketing assets. Risks include channel concentration and tool dependency, but these are mitigated by providing assets and SOPs for broader application.
Growth opportunities for a potential buyer include scaling successful campaigns, exploring new geographical markets and advertising channels, leveraging email marketing, expanding product offerings, and introducing cross-sell opportunities. The current customer base is predominantly in the US, primarily consisting of grandmothers buying gifts for their grandchildren. The owners are selling due to a need to focus on other projects, offering a comprehensive handover and post-sale support to ease the transition.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More