A French e-commerce business, founded in 2021, specializes in renewable energy and home equipment, offering products like heat pumps and air-conditioning systems through a 100% dropshipping model. Initially targeting DIY homeowners, the business now also serves professional customers. It originally launched on Magento, transitioned to Prestashop in 2022, and was rebuilt on Shopify in 2025 to enhance scalability and performance. The site sees over 1,500 daily visitors, driven primarily by effective SEO strategies.
The business operates on Shopify, with hosting managed externally, and employs a technology stack consisting of Shopify for CMS and Klaviyo for email marketing. The human resources comprise two founders handling strategy, accounting, customer service, and supplier relations, supported by a freelancer for product uploads. The customer base is predominantly B2C, with a small B2B segment, driven by SEO and Google Ads. The business hosts an email database of over 14,000 contacts and is active on major social media platforms.
Product offerings include thermodynamic water heaters and heat pumps, with the catalog holding approximately 1,700 products, all managed without stock. The supply chain relies wholly on French suppliers, with favorable contractual terms and supplier-absorbed shipping costs. Content creation, initially internal, now leverages AI-assisted tools managed by freelancers, encompassing blog posts, product sheets, and brand pages. Financially, the business projects a 10% revenue increase for the fiscal year 2025. Strategic opportunities include adding installation services, expanding the product catalog, and enhancing B2B client acquisition and retention.