SELLER GUIDE
Ecommerce Store
Ecommerce Store | Lifestyle
Ecommerce Lifestyle
USD $40,022
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Business Overview
- Annual revenue of $650,000 AUD (2025)
- Total product revenue of $1.4M AUD (June 2024 to April 2026)
- 5.19% conversion rate with 24,000 website customers
- Low maintenance: focus is on making creatives and running ads
- Primary marketing channel: Facebook Ads
- Full plug-and-play funnel built in Funnelish (advertorial + sales page + checkout)
- Verified Facebook blue badge
- Low expenses, minimal disputes
- Product quality dispute rate: 0.67%
- Strong engagement metrics (full history)
- Add to Cart (ATC) Rate: 12.65%
- Initiate Checkout (IC) Rate: 9.90%
- Low refund rate: 1.01%
- Overall dispute rate: 0.18%
- Strong relationship with supplier: priority processing and faster shipping times
- Zero inventory required; low-risk operational model
- Large potential to expand digital product offerings and increase AOV
- Proven hero product with 44,000 units sold
- Average Order Value (AOV): $59.06 AUD
Growth Opportunities
- Currently no revenue from email marketing, representing a major growth opportunity through automation (Abandoned Cart, Post-Purchase Upsell, Win-back)
- Expand the existing digital product angle; the business has already demonstrated success generating five figures AUD from a complementary digital product
- Additional digital product categories such as e-books, courses, or related content are a natural extension
- Expand SEO around relevant niche terms
- Significant growth opportunity in Google Ads (high buyer intent)
Fulfillment & Supply Chain
- No inventory needed upfront (dropshipping model)
- Option to pre-stock at the supplier's warehouse with only 30% product cost as a deposit, which is released back after the stock is sold
- This eliminates local shipping costs and cuts 1 to 2 days off fulfillment time
Marketing & Analytics
- Seasoned Australian Facebook ad account with over $557,000 AUD in total historical spend
- Pixel data includes over 22,800 purchases
- Customer behavior tracked via on-site analytics tool
- 12-month daily revenue and analytics data available via spreadsheet
- Additional upside available through Google Ads and SEO
Operations
- Currently run by two owners
- The only ongoing requirement is producing fresh ad creatives weekly
- Easy to operate solo or with one part-time video editor
- Customer service volume is minimal, currently under one hour daily
Audience & Market
- Primary market: Australia
- Target demographic: men and women aged 35 to 64
- High buying power with consistent weekly or fortnightly pay cycles
Email List & Systems
- Email subscriber list of approximately 22,700 customers
- Payment gateways include Shopify Payments and PayPal, both with strong reputations
- Multiple payout options available, including instant payouts up to $7,500 AUD
Post-Sale Support
- Seller offers three months of support, with the first few weeks hands-on
- After initial onboarding, the business is straightforward to manage
What's Included
Shopify store and domain(s), Facebook ad account, multiple Facebook pages, Meta pixel, all creatives and ad data, advertorial and sales page assets, supplier contacts and SOPs, email list and email platform, on-site analytics setup, analytics spreadsheets, digital products and assets, branding files and creatives, and a full support and onboarding period
Reason for Selling
The owners are focused on building a new brand and want to dedicate their attention to one project at a time. This business would benefit from a new operator with fresh ideas and marketing angles.
Ecommerce Lifestyle
USD $40,022
Vetted + Data Verified Listing
This quality listing has been vetted by the Flippa team or the broker to ensure accuracy of the information provided.
Our vetting team has reviewed this listing and verified:
- Revenue
- Primary Expenses
- Traffic
The seller has also connected the following data integrations:
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Google Analytics
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Paypal
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Shopify
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Stripe
Payment Methods
Buying Advice
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Before making an offer
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1. Agreements & Contracts. Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
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