This business is a successful direct-to-consumer brand based in the United States specializing in premium home wellness products, primarily featuring a portable home sauna priced between $349 and $497. Over the past year, it has processed around 72,000 orders, maintaining strong trademarks in the US and UK. Despite a recent supply-chain disruption affecting margins, new inventory has arrived, and measures like dual sourcing and exploring US-based third-party logistics providers are being implemented to rectify this. The US market contributes to approximately 90% of revenues, with potential growth in nations like the UK, Canada, and Australia, aided by a strategic supplier model that facilitates international expansion. Marketing is primarily driven by social media ad spends and Google paid searches, generating an impressive return on ad spend. The business benefits from a large base of 1.4 million email subscribers and extensive website traffic, suggesting strong potential for organic growth and customer retention. Key financial metrics include an average order value of $328, a 56% gross margin, and an annual revenue of $20.85 million. Improved profitability is anticipated following resolution of the recent supply incident, with strategies in place for margin enhancements. Growth opportunities are identified in cost management, Amazon reactivation, product line expansion, and geographic market replication. The business operates with a lean team largely composed of offshore contractors, supporting effective and scalable fulfillment through existing partnerships. The founder seeks to sell due to commitments with other ventures, offering the buyer a comprehensive asset package and transition support.