Profitable $370k furniture brand with EU supplier partnerships, ships directly from EU brands (e.g. J-Line), no inventory risk, strong growth in DE & AT markets
A niche e-commerce business operates in the home and furniture market within Germany and Austria, offering curated collections from well-known brand partners. It has shown a strong growth trajectory, earning over $370,000 in its first year with a proven profitability model that includes a 3.8 ROAS and a gross margin of 50–60%. The business operates on a low-risk dropshipping model, which eliminates inventory risk by shipping products directly from suppliers. Operations are efficient, managed by two remote virtual assistants who handle customer service, product listings, and order tracking. The owner dedicates approximately five hours a week to advertising and supplier relations.
Revenue is primarily driven by Google Ads (90%), with the remainder coming from Meta Ads (10%). In the first year, net profits were around $15,000, impacted by startup costs, while 2025 forecasts project revenues of $400,000 with a net profit of $40,000 (a 10% margin). Most of the initial profits have been reinvested to establish operations and optimize traffic, positioning the business for continued growth and improved profitability.
The current owner intends to sell the business due to a lack of time to expand it further, offering the new owner a turnkey operation with fully automated logistics and established supplier relationships. Full support and supplier introductions are provided to facilitate a seamless transition for the new owner.
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