An established programmatic advertising platform, operational since 2018, offers a marketplace connecting advertisers with publishers through an automated, self-serve system. The platform adheres to industry standards to simplify digital ad placements. It allows real-time ad campaign management for advertisers and efficient inventory monetization for publishers. Operating with low overhead and boasting a reliable revenue model from programmatic integrations with third-party DSPs, the business is maintained with minimal owner involvement. This makes it an appealing acquisition for entrepreneurs or ad tech firms aiming to expand.
Key features include over five years of consistent revenue, a self-serve advertising marketplace, and an efficient revenue model. The business requires just one operator working a few hours per week thanks to its minimal overhead. Proprietary technology offers tools like A/B testing and audience targeting. Included assets cover a domain name, website, social media accounts, customer lists, and traffic partnerships, with growth potential through expanding ad inventory and integrating more DSPs.
Operational tasks consist mainly of overseeing ad campaigns, ensuring platform functionality, managing mailing lists, and reviewing financial performance. The business is ideal for hands-off management, requiring only 15-20 minutes of daily oversight. The platform caters to advertisers seeking premium placements and publishers looking to monetize traffic efficiently, offering features like audience targeting and real-time bidding.
Financially, the platform generates annual revenue of $31,125, with expenses of $15,457, resulting in a profit of $15,667. The owner seeks to sell due to an urgent cash requirement, offering a fully automated and high-potential growth platform for $39,000, open to offers.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More