An early-stage startup is gaining traction primarily among cleaning companies but has workflows that can be adapted for ten other construction categories, indicating potential for significant growth. The business operates on a subscription model that allows users to sign up without needing phone interactions. Feedback from churned users of free trials has led to continuous improvements, although the founder is feeling exhausted. Key team members include Muqeet and Mike, who are responsible for the platform’s development. Mike is currently releasing a major new feature—a marketplace function for deal creation, which promises growth opportunities.
Operations are streamlined with low expenses, mainly due to costs associated with Heroku and Salesforce. Interest from private equity firms has been noted, as they anticipated the company nearing $1M ARR, valuing it at $8M based on potential MRR milestones. User onboarding is facilitated through a calculator and proposal app, with discovery via various websites and forums. The business also maintains a "Do It For Me" program for updating project data, crucial for bug fixing and creating instructional content.
Day-to-day tasks include managing new sign-ups, tracking user activity, and sending personalized welcome emails. The clientele is primarily in the United States and Canada, engaged in construction-related businesses. The company operates virtually, managed by Brandon with data support from Mudiaga. Mike and Muqeet focus part-time on platform maintenance. The app offers construction project bidding data and is integrating with Autodesk, positioning it among industry leaders. Despite being niche, it is evolving towards a more comprehensive CRM. While hesitant to invest in Google Ads, the steady influx of Stripe payments is encouraging.
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1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
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1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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