This enterprise was initiated during the founders' senior year at a university in Hawaii, driven by the observation of a gap in the local souvenir market, which they felt did not represent the unique beauty of Hawaii well. They envisioned a modern souvenir brand starting with destination-themed candles that invoked a sense of place and emotional connection. Building relationships with major retailers and luxury resorts across Hawaii, they focused on designing candles that captured Hawaiian memories and appealed across the U.S. market. Their brand grew to include collections for other iconic locations, gaining a reputation for quality and local connections.
The business is now for sale as the founders plan to shift focus to another passion in jewelry and lifestyle brands, which aligns more with their core interests. They've learned valuable lessons in managing inventory and have achieved significant sales growth, surpassing $100K in monthly revenue at peak times. Despite the potential for further growth, they believe a new owner could take it even further.
The operational process involves collaborating with trusted suppliers and a U.S.-based third-party logistics provider for seamless fulfillment. With a strong supply chain in place, the business efficiently manages costs and maintains quality. Inventory levels are carefully managed to ensure top-selling products are available, thus optimizing cash flow and minimizing risk.
Daily operations revolve around inventory management, marketing efforts, maintaining supplier relations, and coordinating with logistics partners. Marketing strategies include a mix of direct-to-consumer sales and advertising, along with partnerships with luxury hotels to enhance brand visibility. Expansion opportunities include broadening the product catalog and entering new markets via wholesale partnerships and giftable product bundles. The sale includes various assets such as domains, brand collateral, web assets, and customer lists.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More