The business offers a premium dog brand that is fully developed and primed for expansion. Key features include fully operational Shopify and Amazon stores, a comprehensive product range, and significant digital assets, including an email list exceeding 10,000 contacts and social media following of over 5,000. In addition, $75,000 worth of inventory is part of the sale, including products like dog leashes and bowls. Initially conceptualized in 2020, the brand officially launched in 2023 but has yet to be scaled due to the current owners' commitment to other large brands. The decision to sell stems from the inability to focus on the startup amidst other business interests. Potential customers can be acquired through various online platforms, including social media advertising and other digital marketing strategies, leveraging the existing email and SMS lists. Although financial records are not provided due to the startup nature, industry net operating margins are typically between 20-30%, with potential to achieve seven-figure revenues. This rare opportunity offers a brand equipped with intellectual property such as trademarks and an incomplete, unique dog harness design featuring a tracking device and anti-flea technology, with development costs of over $25,000. The innovation, ready to patent, promises significant upside potential for future growth.