A URL shortening service is looking to sell its business, which monetizes user traffic by offering high payout rates for link clicks and supports customizable advertising setups. The platform includes advanced features like anti-proxy solutions, a comprehensive API, and a referral program that provides lifetime affiliate revenue. Revenue primarily comes from a diverse advertiser portfolio on a CPM basis, where profit is earned from ad impressions. The current operations are minimal, with two team members managing support and development tasks, requiring minimal hours per week. The customer base is global, with organic growth of 20-30 new registered users daily, though not all become active. Financially, revenue saw growth over time, but there was a setback in May 2024 due to a significant ad revenue deduction by Google. Operations have since shifted to a safer demand stack. The company sees potential to grow by focusing on tier 1 traffic, creating partnerships with new advertisers, and automating payment processes. They are exploring opportunities with Google resellers for better risk management and performance. The decision to sell is part of a restructuring plan to focus resources on a new flagship project.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More