The app, launched in 2016 as a face filter application, is best recognized by its name pronounced as 'Mirror Mirror.' Initially introduced with a freemium subscription model, it later expanded to focus on augmented reality (AR) technology, similar to that used in face filters on other platforms. The parent company owns an additional platform adopted by over 45,000 developers for integrating Snapchat-like filter effects into their applications. Mainly available as an iOS and Android application, the app has been highlighted by Apple over 100 times and enjoys favorable ratings and reviews. Despite maintaining zero development and advertising expenditures recently, the app achieved an LTM revenue of $330K. Major expenses could be reduced with strategic marketing and ongoing AR filter development. The app primarily draws users from the UK, USA, and Russia, targeting a demographic largely composed of 18-24-year-olds. Future growth opportunities include developing more filters, capitalizing on in-app ads, and expanding its international reach. The app is not central to the core business of its parent company, which is why it's being sold. Prospective buyers are encouraged to leverage the app's already established subscription model and low competition space to significantly enhance its user base and engagement. The technology included in the sale is reputable, with no existing intellectual property issues, and a lifetime license to its AR technologies will be granted. Additionally, expanding features like makeup filters and integrating AI-based face filters are proposed as part of its development roadmap.