This is a brokerage listing for an e-commerce business specializing in knitting supplies through a subscription model. Founded in 2017, the business has established a significant presence in the UK knitting market by delivering crafting supplies directly to customers, mainly through subscription boxes which contribute to over half of its revenue. The company prides itself on excellent customer service and engages a vibrant community of over 2,200 members. Key strengths include a strong subscriber base, high customer satisfaction, quality product offerings, and efficient operations. However, the business faces weaknesses such as limited international presence and reliance on the owner’s involvement. Potential growth opportunities include expanding social media advertising, exploring additional product lines like crochet, and enhancing marketing strategies. Threats include competition and potential economic downturns. The business offers an established Shopify store, several domain names, and active social media accounts. Revenue drivers are regular and special edition subscription boxes, accessories, and PDF patterns. The business achieved record revenue during the peak pandemic period in 2021. The average order value stands at £23.34 with a profit margin of about £11 per product. For a potential buyer, this business would appeal to those interested in managing an online crafting enterprise or expanding existing offerings. New owners would benefit from skills in product selection, supplier negotiation, customer service, and marketing. The sale includes inventory, social media accounts, supplier relationships, and other assets, with additional costs applicable for the existing stock. The owner is selling to focus on consultancy and family commitments, seeking someone to continue scaling the business.