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SELLER GUIDE
13 Comments
3,823
Views
203 Watchers
Watch
Another Website Business
SOLD
Sale Assisted By: Alex Cardenas Broker Onboarding Manager, Default Broker
Seller Location
United States
Buyer Location
United States
Looking to sell a similar business? Or, Browse Similar Businesses
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WEBSITE
Currency:
Website | Home and Garden
Verified Listing
Gardening content site making $801/month, mostly from display ads. 22K Pinterest followers, 500 email subscribers, YouTube channel, & other social profiles.
Business Location
Site Age
7 years
Monthly Profit
USD $2,099 /mo
Profit Margin
96%
Page Views
60,383 p/mo
Profit Multiple
0.9x
Revenue Multiple
0.8x
Show all
Video
Broker Sponsored
A Nest With A Yard
Highest Bid (Reserve Met)
Contact Flippa for Price

About the Business

The listing is for a content-based website focusing on lawn care and gardening, primarily featuring informative posts and some product-centric content, totaling over 400 pages. The website experiences seasonal traffic fluctuations and was affected by Google’s 2023 algorithm updates, specifically the Helpful Content Update. Despite this, it remains profitable, monetizing through display ads (83% revenue) and affiliate marketing (17% revenue), with a significant portion from Amazon. Although the previous owner focused on SEO, the niche has strong potential for expansion on social media and YouTube, with the site already garnering 15% of its traffic from a robust Pinterest profile. The website was initially acquired in 2015 and migrated to a new domain in 2019. Key growth opportunities include enhancing a YouTube channel with faceless videos using AI, optimizing social media presence beyond Pinterest, leveraging short-form video content, expanding affiliate partnerships, incorporating more product promotion elements, pursuing sponsorships, improving user experience, and activating an existing but underutilized email newsletter. Assets included in the sale are various social media accounts, a YouTube channel, a Flickr account, an email list, domain, and website content. The seller, formerly a software developer, dedicated around 10 weekly hours to the business, outsourcing content creation. Metrics such as Domain Rating (34), Domain Authority (40), and others reflect the site's standing. The tech stack consists of Cloudflare for domain registration, BigScoots for hosting, and WordPress as the CMS. Post-sale support will be offered by the seller for up to four weeks, and Investors Club will manage a seamless acquisition process.
Show all
Video
Broker Sponsored
A Nest With A Yard
Highest Bid (Reserve Met)
Contact Flippa for Price

Vetted + Data Verified Listing

This quality listing has been vetted by the Flippa team or the broker to ensure accuracy of the information provided.

Our vetting team has reviewed this listing and verified:

  • Revenue
  • Primary Expenses
  • Traffic

The seller has also connected the following data integrations:

  1. Google Analytics

About the broker
Investors Club
Investors Club
United States
BROKER
Investors Club is a curated marketplace for content & ecommerce websites. We assist bus... Read more
Verification Complete
Email address
Phone number
Government ID

100.0% positive feedback

36 transactions totalling USD $386,441

Payment Methods
FlippaPay
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Before making an offer

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5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.

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13 Comments
3,823
Views
203 Watchers

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