The business, an anonymous veteran-owned company, operates in the Sports & Outdoors sector with 30 SKUs, aiming to streamline product offerings by focusing on profitable items. Over three years, the company achieved substantial growth, with sales increasing from $55k in 2021 to $460k in 2023, maintaining an EBITDA of around 20%. Deciding between continued growth to over $1 million or selling to an interested buyer, the business focuses mainly on a hero SKU that boasts a bestseller status and achieves a net margin of 30-40% after advertising costs. Operations involve ordering from two main suppliers based overseas, mainly from China, with inventory initially stored in a garage before being dispatched to Amazon on a needs basis. The business is managed by a single individual, dedicating less than 15 hours weekly since it largely runs autonomously. Fulfillment is predominantly through Amazon FBA, with a minor portion on platforms like Shopify, Etsy, and Ebay. Marketing efforts are entirely on Amazon, with minimal time investment required for ad management, yielding a ROAS between 3-5 times for top sellers. Around 99% of customers come from Amazon, generating 60-70% of revenues organically. The business is exploring growth by developing additional binocular harness styles, potentially doubling or tripling sales, targeting $1 million in revenue. Post-sale support offered includes navigation guidance, supplier introductions, and growth advice. The registered website is anonymised for confidentiality.