An established online fashion retailer with a decade of experience, operating as a women's clothing and accessories provider, has consistently built a strong reputation and a loyal customer base in the design and style sector. Historically, the retailer has achieved net revenues of $1M, $750K, and $290K for the years 2021, 2022, and 2023, respectively, and maintained robust net margins at 37% in 2023. Their social media following numbers 108,000 across major platforms and their email subscriber list includes 7,500 contacts. The company's operations are managed from the owner's home office, involving inventory retention and fulfillment. While some products are suitable for dropshipping, most require storage. Currently, the catalog includes 25 SKUs, mainly sourced from Indonesia and supplemented by items from China, entailing lead times of 14 to 30 days and a minimum order quantity of 10 units. The primary customer base is in Australia, with international sales also present in the USA, Japan, and New Zealand. Marketing primarily uses Facebook and Instagram during peak demand seasons, particularly in the US, contributing to high order values and effective advertising strategies that support net revenue growth. The retailer's financials indicate a decrease in net profits due to operational costs, but brand profitability remains high with significant contributions from best-selling Silk and Valentine styles. The business is offered for sale as the founder seeks to pursue other ventures, with an asset sale including remaining inventory slated for the transaction.