In 2018, a skincare business was launched with a single flagship product, quickly establishing a solid community. During its peak in 2019/2020, monthly revenues ranged between 60k to 90k AUD. The owner expresses a desire to transfer ownership to someone passionate and capable of restoring the brand to its former success due to its strong foundation, loyal customer base, effective branding, and quality products. Recently, a new product has been developed over a year, promising additional revenue alongside the return of a previously bestselling item. Despite limited personal involvement over the past year—just a few hours weekly—the business still generated over $180k in revenue without any advertising costs. In 2022, with a 20-hour weekly commitment, the business generated $229k, while in 2021, a 20-30 hour weekly effort yielded $388k. The owner has a clear growth and scaling strategy, ready to guide the new owner through its implementation. The brand has received media attention from outlets such as major newspapers and magazines, and boasts a loyal customer base with over 300 individuals having made 30 or more purchases, underscoring the effectiveness of the products. Targeting the millennial demographic, the brand would benefit from an owner who is proficient in social media and understands both the market and ecommerce dynamics. The transition is positioned as an opportunity to further nurture an already well-established community and continue the brand’s legacy.