A cooking website focuses on simplifying culinary tasks, with over 632 recipes and articles available, serving users for more than two years. It attracts approximately 50,000 page views monthly, designed to cater to both novice and expert cooks. The website is managed efficiently with only 10 hours of work required per month, having recently updated its content.
The site has achieved success by optimizing advertisement revenue through a user-friendly design ensuring a high RPM (revenue per thousand page views) even during slower periods, maintaining figures between $15 to $40. It has consistently aligned with Google’s standards, passing multiple updates, including the December 2022-January 2023 Helpful Content by People for People update. Content quality is emphasized, with real cooking experts creating accurate, relevant, and engaging material, accompanied by unique images, drawing more visitors and participant engagement.
For potential new owners, there's notable growth potential through updating content, social media engagement, product reviews, and email marketing, which could enhance traffic and revenue, increasing current earnings from over $800 to potentially $2,000 or more. The sale is due to other commitments limiting the current owners' focus and resources. They are seeking someone better equipped to continue its growth.
Post-sale support is promised to ensure a smooth transition, with consulting and SEO advice offered. The current owners value their reputation and commitment to being available for support, encouraging queries from prospective buyers regarding this investment opportunity.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More