A five-year-old eCommerce business in the baby and early childhood education sector is generating a monthly income of $1,490 and annual revenue of $17,884 with a 26% net profit margin and a 91% gross profit margin. The company, founded in 2018, has built an organic customer base and is well-positioned for growth in the education industry. The core of the company's offerings includes research-based play prompt cards designed to inspire play and build parental confidence. The company offers four age-specific card decks with 52 activities each for children from birth to five years. A premium monthly subscription box for newborns to two-year-olds is also available. Partnering with trusted manufacturers, the business also has an established wholesale division, supplying over 60 international retailers. Known for excellent customer service and reliable shipping, the company provides both physical and digital products to a global customer base. Beginning as a Kickstarter project in 2018 that raised over $4,000 AUD, the business now flourishes through word of mouth and organic social media. Despite spending around two hours a week on the business, it boasts strong revenue and profit margins, with room for growth through digital marketing. The sale includes inventory with a wholesale value of approximately $14,100 AUD, an affiliate program generating over $20,000 AUD, and a 3% conversion rate. The owners are selling due to personal commitments and a lack of interest in marketing, despite having over 30 years of combined experience in education and creative fields.