The business began as an Excel video blog hosted by leading Excel authors and consultants, and these videos are organized as 'episodes'. It initially provided content snippets for blog posts and later expanded to offer one-time purchase courses. Over time, it transitioned into a subscription-based model known as the 'Excel TV Academy', providing students access to a comprehensive series of courses, totaling approximately 1,000 lessons crafted by Excel industry experts. The Excel TV Academy operates under a subscription model, with courses exclusively available through this platform and attracting over 10,000 organic email subscribers. The business maintains a significant presence on YouTube and Twitter. The current owner, however, has lost interest in its operations, leading to no active advertising, solely relying on an organic fan base. There’s potential for growth with new management focusing on advertising and fresh content. Customers primarily find the business organically, with a free giveaway funneling prospects to an email list for further marketing engagement. Financially, the business benefits from recurring subscription revenue, supplemented slightly by commissions from platforms like Udemy through affiliate sales. In summary, the Excel TV Academy is a robust educational resource within the Excel community, praised for its unique content and recognized through mentions in various publications. While the foundation is strong, there is significant potential to enhance and expand the business with targeted advertising and content updates.