A gaming-focused website was initially launched as a hobby just before the pandemic, driven by the founder's passion for gaming. Despite being a side project amidst full-time jobs, the website experienced rapid growth due to the founder’s gaming insight. Initially monetized through ads and affiliate marketing, the site expanded to partner with brands for reviews and secured a private partnership with an Esports controller brand. However, as the founder's full-time job demands increased during 2021-2022, content creation and reader engagement declined, reflected in reduced page views and earnings. Currently, the site is generating an average monthly revenue of $423 with a 93% profit margin, though previous revenues had reached up to $2,700 per month. With diversified income from various affiliate programs and ads, the website is mostly hands-off, requiring less than five hours per week, presenting an opportunity for revitalization. The founder is keen to sell, seeking to transition to other business ventures. Existing social media accounts on platforms like Facebook, Twitter, Instagram, and Pinterest, although minimally utilized and with limited followers, are included in the sale. The primary traffic source has been through SEO, without reliance on paid traffic. The potential buyer is advised to continue developing content related to product comparisons, reviews, and guides, while building backlinks from reputable sites and pursuing partnerships and affiliate deals for enhanced profitability.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More