This five-year-old e-commerce business, with a unique product aimed at reducing pain for specific types of cyclists, generates a monthly revenue of $2,109, boasting a profit margin of 74%. The business is priced at a 1.8x multiple, highlighting its potential for profitable investment. It has gained a solid customer base through word of mouth and repeat customers, without any formal marketing or advertising efforts. The product's credibility is affirmed by its usage in some of the most challenging races globally and endorsements by celebrities in the cycling community.
Operations are straightforward, with suppliers based in the U.S. ready to continue collaboration post-acquisition. The business, managed by a solo operator, employs two contractors for production and fulfills orders in-house, although switching to a third-party fulfillment option is possible. The inclusion of manufacturing files, contacts, a customer and email list, and a domain is part of the sale, facilitating a seamless transition for new ownership.
The business has seen peaks and troughs in revenue, attributed to stockouts and divided attention across other ventures. The potential for six-figure revenue in the first year is achievable, especially through more aggressive marketing and efficient inventory management. The current owners are selling due to the need to focus on their other endeavors. An ideal buyer could be a solo entrepreneur, a skilled machinist, or a company within the bicycle industry seeking product portfolio expansion. Growth opportunities include enhanced marketing, improved inventory control, and possible product extensions, positioning the business for substantial sales growth.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More