This Amazon FBA business, established two years ago, specializes in selling wooden bookends at a 35% profit margin. The business is valued at $20,000, reflecting a 3.1x profit multiple. It boasts an average order value of $35, a 5% refund rate, and maintains steady passive income, supported by 60 customer reviews averaging 4.4 stars. The business is currently rated as "Amazon's Choice" for its product category, emphasizing its popularity and potential for ongoing sales. Operational management is streamlined, requiring only one hour of weekly commitment to handle advertising, customer service, and inventory management. Inventory is sourced from a supplier and shipped directly to Amazon warehouses, minimizing logistical complexity and overhead costs. The customer base is entirely U.S.-based, but there is potential to expand into Canadian and Mexican markets. Expanding the product line could also increase repeat sales and further enhance the brand. Financially, while the first year saw losses due to substantial inventory investment, the second year marked a significant turnaround with a 65% increase in sales and a fourfold increase in gross profit. Although expenses rose by 55% due to higher Amazon FBA fees, 2022 was highly profitable, and this trend is expected to continue. Seasonal peaks occur in Q4, coinciding with the holiday season. Growth opportunities include diversification of the product line and international shipping expansion. Post-sale, the current owners will provide one month of transition support as they pursue other business ventures, offering the buyer a chance for passive income in a less competitive market segment.