This content website, which focuses on relationship astrology, is a five-year-old venture that operates with a high profit margin of 92% and earns approximately $480 per month, with variations depending on the season and experiments in monetization strategies. Traffic ranges from 79,705 to 130,900 monthly views, primarily driven by organic search engine results due to the strategic formatting of articles to answer common astrological questions. The site's revenue is generated through Google Adsense, though an attempted shift to Amazon Affiliate marketing resulted in a temporary dip in earnings.
The website demands minimal ongoing costs, as its operations are managed without a specific marketing budget, relying on the owner's self-generated content and web design efforts. The sale of the site includes all existing content but requires ongoing content posting for growth, potentially necessitating hired help if the new owner lacks content creation skills.
The owners are selling due to time constraints and family obligations, acknowledging their reduced capacity to manage the site effectively. The website poses significant potential for those interested in expanding into broader astrology markets, potentially using the current formulation as a funnel for other astrology-related products or services.
Interested buyers are offered the assurance of a three-year non-compete agreement, suggesting they will not pursue similar ventures post-sale. The operation has been run as a pass-through business, indicating that tax implications should be evaluated with professional guidance. Hosting expenses approximate an additional $300 per year, an important consideration for prospective buyers.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More