The brokerage listing describes a content site in the beauty niche, established seven years ago, characterized by a high revenue per mille (RPM), low maintenance, and high profit margin. The business generates income primarily through a display ad platform and an affiliate program. However, the sale excludes the ad platform's account, significantly impacting revenue, with alternatives like other ad platforms suggested as compensatory measures. The site, which receives around 38,000 sessions monthly, requires increased traffic to regain eligibility for the primary ad partner. Opportunities for growth include diversifying income through other ad platforms, direct affiliates, and paid guest posts, and enhancing social media presence and direct email marketing. Currently, the site maintains strong on-page and off-page SEO, allowing recovery from algorithm updates. It has 127 fully optimized posts, with previous copyright issues resolved. The business includes transferable assets like social media accounts and an extensive subscriber list but involves minimal expenses, with the domain and hosting costing around $13 annually. Maintenance demands approximately one hour per week, with outsourced content creation. The technical setup involves WordPress hosting and specific optimization plugins. The owner, an experienced business graduate, is divesting due to family commitments but offers 30 days of post-sale support. The platform hosting the listing recommends potential buyers conduct thorough due diligence. The sale process involves the use of an escrow service, with broker support provided throughout the transaction.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More