An anonymous e-commerce store in the pet niche offers a unique pet car armrest seat designed to alleviate pet anxiety by keeping pets close to their owners during car rides. Launched in September 2021, the store generated $266,666 in revenue over the past year with 4,325 orders and an average order value of $59.50, primarily targeting the US market. The store has minimal competition and leverages a Facebook page with 10,000 followers, an email list of 12,500, and an SMS list of 300, although marketing efforts have been minimal. The store's operational strategy involves sourcing products from Alibaba, with plans to private label all color variations in the future. Fulfillment is managed through an agent using YunExpress for shipping. The owner initially invested 3-4 hours weekly but later reduced involvement to a few hours monthly due to other commitments, while successfully maintaining engagement through customer support. The owner is considering selling to someone with greater expertise in online business to take the brand to the next level, acknowledging a lack of interest in the specific niche. Future opportunities include further private labeling and testing new pricing strategies. Included in the sale are the Shopify store, domain, branded assets, customer service templates, supplier relationships, and social media accounts, alongside a 14-day post-sale support period. As of December, the return on ad spend was 1.9x, with projected revenue of approximately $15k and a profit margin of 7-9%.